Meet Creatives for Culture
Artist. Founder. Community Builder.
Shanti Rai is the visionary founder of Creatives For Culture, a transformative creative networking event company launched in 2021 with the mission to cultivate a more collaborative, inclusive, and connected culture within the arts. With over a decade of experience in the film industry. Shanti leads high-performing teams in both London and Los Angeles, serving as a Content Mastering Team Lead at Deluxe Technicolor. Her technical expertise and leadership have contributed to the final delivery of major Hollywood titles, ensuring they meet the highest standards for global distribution.
Alongside her industry career, Shanti has consistently pursued personal creative projects, working as a photographer and a producer with her work screening at prestigious venues such as the BFI and various independent film festivals as well as publishing outlets. Her passion for storytelling and community building inspired her to establish Creatives For Culture, a platform designed to bring artists together, create space for collaboration, and bridge the gap between emerging talent and the wider creative industry.
C4C TEAM
Artists building for artists.
We are a collective of multidisciplinary artists united by a shared mission: to support the creative community and champion the work of fellow artists. At Creatives For Culture (C4C), we believe in creating spaces where collaboration thrives, voices are heard, and culture is shaped from the ground up.
Our team reflects the richness of the creative world, we come from diverse backgrounds and work across different sectors of the arts. Some of us are post-production assistants in the film industry, others are visual artists showcasing work in independent exhibitions. Some members focus on youth engagement through arts education, while others are filmmakers or lead grassroots workshops that center on community expression and storytelling.
What connects us is a deep belief in artistic community and the power of coming together. Through C4C, we aim to bridge gaps between disciplines, encourage collaboration, and build a creative culture that’s inclusive, accessible, and led by the artists themselves.
Then & Now: A Story of Becoming a Grassroots Company
Creatives For Culture began in 2021, in the midst of a changing world—one where connection, collaboration, and culture felt more important than ever.
Born out of a need for accessible, artist-led spaces, C4C was created by artists, for artists. We understood the struggles of navigating the creative industries alone, whether it’s breaking into film, finding funding for exhibitions, or accessing opportunities in education, production, or community work. So we built what we couldn’t find elsewhere: a space that uplifts, informs, and connects.
But word spread quickly.
Artists from all walks—musicians, designers, producers, writers, and creative entrepreneurs—started reaching out, asking to be part of it. So, we opened the doors wider. What began as an intimate circle evolved into a growing, cross-disciplinary community rooted in collaboration, care, and creativity.
By 2024, the demand was undeniable. The need for connection, support, and shared space among creatives had outgrown living rooms and casual meetups. That year, Create Community officially launched as a public event series, welcoming artists at every stage of their journey.
This is Create Community
Create Community is where creatives link up, show out, and spark something real. It’s more than just an event—it’s an energy. From pop-up shops featuring clothing, tattoos, zines, and handmade goods, to indie film screenings, live art, and talks with industry insiders, every gathering is designed to spotlight talent and fuel collaboration.
Built by artists, for artists, Create Community exists to break down barriers in the creative world.
Today, Create Community is more than a meet up—it’s a movement. We host curated events, workshops, and networking spaces designed to inspire, empower, and bring artists together. No gatekeeping, no ego—just genuine connection and creative growth.
We’re Proud to Be a T Level Employer
As a committed T Level employer, we’re proud to support the next generation of creative talent. By offering real industry experience and hands-on learning opportunities, we help young people gain the skills, confidence, and professional insight they need to thrive in the creative sector. Our placements are designed to nurture emerging talent and provide meaningful pathways into the industry.